Nguyen Giap Hong

Senior Product Manager

Summary

Senior Product Manager with over 8 years of experience defining product vision, strategy, and execution. Proven track record of launching successful digital products and building scalable platforms. Expert in agile methodologies, data analysis, and collaborating with cross-functional teams to deliver impactful solutions.

Experience

Senior Product Manager | ViRi

Ho Chi Minh | July 2024 - Now

  • Developed comprehensive market research, competitor analysis, and user research to identify underserved opportunities and core user needs, informing robust product strategy, positioning, and differentiated platform features.
  • Pioneered AI-driven product strategy for a trading platform, leading its development to integrate market research tools that enhance user investment decisions and decision-making capabilities.
  • Designed intuitive user flows and interfaces incorporating AI elements to enhance overall user experience.

Senior Product Manager | Tasco Tech (VETC)

Ho Chi Minh | January 2024 - June 2024

  • Led innovation for VETC app revamp, improving user engagement through enhanced UI/UX.
  • Established foundational product technology for VETC mini apps, setting the stage for scalable service integration.
  • Engineered new payment flows for VETC, enhancing user payment experiences.
  • Coordinated the launch of the "Smart Parking" mini app, piloting automated paid parking lots solution using ETC in Hanoi.

Product Manager | Tiki

Ho Chi Minh | March 2021 - December 2022

  • Coordinated cross-functional teams of 20+ engineers, designers, and internal teams for the 6-month rollout of the Tini App Platform using Scrum, supporting product vision, strategy, execution, multiple product launches, and resulting in full launch success and pipeline growth.
  • Led market research and competitor analysis to identify ideal partners, define unique selling points, and manage product vision, strategies, and features based on customer feedback and data analytics for the mini app platform.
  • Managed Hackathon events with a total prize pool exceeding $100,000, launching Tini App Platform, attracting initial 5+ partners who onboarded within 3 months.
  • Cultivated a self-service platform for partners with templates, pre-built components (APIs, UI elements), and guidelines, reducing partner development time from months to weeks and contributing to the launch of 50+ applications within 6 months.
  • Expanded Tini App community organically from 0 to 2,000+ members, facilitating knowledge sharing and ecosystem growth.
  • Grew mini-app users and customers with zero marketing budget, increasing adoption rate to 10% of Tiki's 10M MAU in 1 month after launch.

Project Manager | Tiki

Ho Chi Minh | August 2019 - March 2021

  • Established PMO framework and adopted Scrum methodology, delivering projects on time and on budget (e.g., Movie Ticketing) while improving user flow efficiency and increasing payment success rates from 70% to 95%+.
  • Spearheaded delivery of key Ticketbox products including a new app, live streaming service, and social commerce, boosting overall platform engagement.
  • Launched high-impact products such as Tini App Platform, flight booking, hotel booking, and food delivery, contributing to Tiki's digital ecosystem.
  • Organized weekly knowledge-sharing sessions covering engineering, design, project management, and more, fostering team skill development.

Technical Program Manager | Wecash

Ho Chi Minh | May 2018 - May 2019

  • Managed a 6-month launch program for Wecash Vietnam, collaborating with engineering teams from regional offices (China, Indonesia, Singapore) and product teams to deliver a localized lending product MVP, define user flows, ensure compliance, and validate market potential while collecting data for AI model building.
  • Led data-mining initiatives integrating user data and scraping from diverse external sources, building a credit scoring model for low-income lending.
  • Secured strategic partnerships with 2+ leading local banks and payment providers (VietinBank, Vietbank, EPay), optimizing lending processes to serve over 10,000 low-income users in emergency financial situations.
  • Defined operational SOPs and developed back-office tools to manage Vietnam operations and ensure regulatory compliance.

Project Manager | Silicon Straits Saigon, Naughty Vision

Ho Chi Minh | June 2017 - May 2018

  • Defined and optimized engineering project management, development, and quality control processes using Kanban for outsourced clients.
  • Coordinated with UX team to conduct user research, user interview, and user journey mapping for proposals.
  • Delivered projects for high-profile clients (Fulbright Vietnam, VietCapital, Enterprise.vn) across industries within defined timelines and budgets, working directly with engineering teams to achieve complex outcomes.

Education

Bachelor of Engineering, Major in Environmental Engineering | 2010 - 2015

Bach Khoa University (Ho Chi Minh University of Technology)

Certification

Google Advanced Data Analytics Certificates | 2023

Coursera

Skills

Product Management: Product Strategy, Market Research, Product Analytics

Project Management: Agile Methodologies (Scrum, Kanban)

Design: User Flow, AI Agent Flow, User Research, Prototyping, Wireframe, Mockup, Figma